Be The Next Scroll Stopper

It’s the Christmas season and you’re heading to your favorite beauty store. Upon arrival you’re greeted by bright lights, perfectly arranged inventory – scent, color, and style and the large assortment of products. There are product testers for every scent. You gravitate towards the vanilla gingerbread hand lotion and squeeze a small amount into the palm of your hand. You manipulate it between your fingers and the backs of your hands. It smells just as good as the product packaging depicts. You instantly add it to the empty cart cradled in your elbow. I didn’t even mention the store and you know exactly where you are.

As consumers we shop with our five senses: sight, smell, hearing, touch, and taste. How are we able to accomplish that with on-line shopping? The answer is simple, product photography. Photos need to fulfill the void of all the senses to be successful. Before you even have to reach up on top of your head to put your reading glasses on, you’ll see the product for what it is in the photo. Product photography helps build brand reputation, it allows you as a business owner to outshine your com